Set Design + Visual Merchandising

Design Work

Alicia Abell - Spatial Designer + Visual Merchandiser

Alicia Abell is a freelance multi-disciplinary Spatial Designer and visual merchandiser, based in London, specialising in fashion, beauty, music, events, exhibitions, and short film.

with 6+ years of experience on set, in-house, and amongst the industries leading fashion and beauty brands, alicia brings a wealth of experience in design, branding, project management, and ‘the customer experience’.

With a passion for art, fashion, and cultural history, Alicia creates challenging work with purpose, meaning, and a sense of place.

Below is selection of personal and assisted work from alicia’s portfolio. If you would like to know more, please get in touch!

Fashion exhibition installation - Commission / Personal Work

Vogue Paris x Rihanna - Assistant Set Design

Hermés window installation - Assistant Set Design

Fashion exhibition installation - commission

Hermés window installation - Assistant Set Design

Marc Jacobs - Daisy - Personal work

MJ White-3.jpg

Marc Jacobs - Daisy - Personal work

Hermés window installation - Assistant Set Design

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Nike Greek Freak 2 Trainers Campaign -Assistant Set Design

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Studio Auch collaboration

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Mr. Porter e-commerce - Assistant Set Design

Mr. Porter e-commerce - Assistant Set Design

Jarred Leto x Man About Town editorial - Assistant Set Design

Jarred Leto x Man About Town editorial - Assistant Set Design

Hermés Home photoshoot - Assistant Set Design

Hermés Home photoshoot - Assistant Set Design

Fashion exhibition installation - commission

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Mr. Porter e-commerce - Assistant Set Design

Hermés Press Day exhibition - Assistant Set Design

Hermés Home photoshoot - Assistant Set Design

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Studio Auch collaboration

Klarna- Set Design Assistant

Klarna- Set Design Assistant

Marc Jacobs - Daisy - Personal work

Instagram event - Set Design Assistant

Vogue Paris x Rihanna - Assistant Set Design

Tiffany & Co x Selfridges exhibition- Assistant Set Design

Hermés Press Day exhibition - Assistant Set Design

Hermés Press Day exhibition - Assistant Set Design

Nike Greek Freak 2 Trainers Campaign -Assistant Set Design

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

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Studio Auch collaboration

Studio Auch collaboration - concept mockup

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Burberry - Fragrance e-commerce - Set Design Assistant

Hermés ‘Step into the Frame’ exhibition - Set Design Assistant

Let the
experience
begin.
— Frank Gehry

Selfridges + The New Craftsmen window installation - Set Design Assistant

Studio Auch collaboration

Selfridges + The New Craftsmen window installation - Set Design Assistant

Instagram event - Set Design Assistant